WBSA's tenet is exploiting , fostering, serving and developing business persons on the business strategy and compelling the development of international business strategy, helping different countries to carry out creative activities of business undertaking. The main way which WBSA depends on , of realizing its tenet is to exploit jointly and spread out publicly the four normative systems and a data base standard:WBSA's norms for individual identification,WBSA's norms for enterprise identification,WBSA's norms for institution identification ,WBSA's norms for higher education, and WBSA's standards for the layouts' data base.

WBSA's norms for individual identification is the whole basis of the WBSA's norms, which regulates the standard for measuring the business strategist (high level),business strategy planner(mid-level), and the business planner(primary level), and it can exploit different level specialists on the business strategy in order to create a base for fostering, supporting and developing these business persons.

WBSA's norms for enterprise identification regulates the position-setup, position-standard, and the working-flow in the layout-department of different enterprises and the relationship between the layout department and the other departments or between the higher layout-dept and the lower layout-dept. The norms can be used for checking the possibility and dependability of the creation and the accurate layout in the enterprise. What's more, it helps to set up the system of creating or making decision for the enterprise, and provides the enterprise with the warranty for improving the company's ability to face competition.

WBSA's norms for institution identification regulates the standards for setting up the first, the second, the third level advisory agencies for business strategy, the standardized protocols for the advisory agencies' acceptance of the different tasks and the standardized fee for advising, which makes the basis of the advisory agencies' entering the market.

WBSA's norms for higher education unravels the teaching conspectus, the standard of teaching and all kinds of the teaching programs. It also provides the most primary reference frame for building up the higher education system which could foster business persons on the business strategy in different countries.

WBSA's standards for the layouts' data base is Internet which can be used for sailing the thought outcome of the strategists and uniting mutil-national business strategy lines. Plenty of the specialists on the business strategy, as the possessors and exploiters of intelligent strategy and creation, will serve the knowledge economic of each country by outputing their wisdom effectively and inexpensively through the Internet.

WBSA will exploit the norms for enterprise as well as those for the individual, exploit the norms for the institution on the basis of both the norms for the individual and the norms for the enterprise and exploit the norms for higher education on the basis of the above three norms. Finally, WBSA will try its best to share its information in the world through the layout's data base that comes out through the exploit of the four norms.

The specialists who have the WBSA's identification would get self-identity by the public in the countries being generalized the norms because all kinds of the norms have the characters of science, creation, welfare and internationalism. High attention would be paid to the WBSA's norms which, is good for developing business strategy and compelling the enterprises' creation by the more and more states, enterprises, and science scope having spread out the WSBA's norms.